Chapter 10 Review: Marketing

Chapter 10 Review: Marketing

9th - 12th Grade

38 Qs

quiz-placeholder

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Chapter 10 Review: Marketing

Chapter 10 Review: Marketing

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

James Blahnik

Used 13+ times

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38 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

business

marketing

management

economics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Four Ps of Marketing are product, price, place, and _________.

purchasing

people

perception

promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The __________ is a specific group of customers whose needs a company will focus on satisfying.

buying market

purchasing market

target market

goal market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ________ is a document describing business and marketing objectives and the strategies and tactics to achieve them.

marketing plan

business plan

business report

sales analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting a market based on where customers live is _______ segmentation.

place

location

geographic

target

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) _______buying decision is when a consumer purchase made with no planning or research.

routine

limited

impulse

ordinary

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many businesses use _______ to gether, store, and use customer data for marketing.

database

B2C

influence

segmentation

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