
Chapter 10 Review: Marketing
Authored by James Blahnik
Business
9th - 12th Grade
Used 13+ times

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38 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_________ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.
business
marketing
management
economics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Four Ps of Marketing are product, price, place, and _________.
purchasing
people
perception
promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The __________ is a specific group of customers whose needs a company will focus on satisfying.
buying market
purchasing market
target market
goal market
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ________ is a document describing business and marketing objectives and the strategies and tactics to achieve them.
marketing plan
business plan
business report
sales analysis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmenting a market based on where customers live is _______ segmentation.
place
location
geographic
target
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A(n) _______buying decision is when a consumer purchase made with no planning or research.
routine
limited
impulse
ordinary
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Many businesses use _______ to gether, store, and use customer data for marketing.
database
B2C
influence
segmentation
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