Chapter 10 Review: Marketing

_________ consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

• business

• marketing

• management

• economics

The Four Ps of Marketing are product, price, place, and _________.

• purchasing

• people

• perception

• promotion

The __________ is a specific group of customers whose needs a company will focus on satisfying.

• buying market

• purchasing market

• target market

• goal market

A ________ is a document describing business and marketing objectives and the strategies and tactics to achieve them.

• marketing plan

• business plan

• business report

• sales analysis

Segmenting a market based on where customers live is _______ segmentation.

• place

• location

• geographic

• target

A(n) _______buying decision is when a consumer purchase made with no planning or research.

• routine

• limited

• impulse

• ordinary

Many businesses use _______ to gether, store, and use customer data for marketing.

• database

• B2C

• influence

• segmentation

Approach to business that focuses on satisfying customers in order to achieve profit goals.

• marketing concept

• marketing mix

• marketing strategy

• marketing plan

Includes the activities involved in getting goods and services to customers.

• customer relationship management system

• four Ps of marketing

• place

• geographic segmentation

Anything that can be bought or sold -

• marketing mix

• relationship selling

• target market

• product