Primary vs secondary data

Imagine you work for Starbucks. You interview 100 customers about a new coffee. What is this an example of?

• Primary data collection

• Secondary data collection

Imagine you work for Starbucks. You read a news report on Google about the market for coffee. What is this an example of?

• Primary data collection

• Secondary data collection

What is primary data collection?

• Data collected from the customer for the first time

• Data collected in the past by another person or business

What is secondary data collection?

• Data collected from the customer for the first time

• Data collected in the past by another person or business

What is an example of primary data collection?

• Interview the customer, group interview, questionnaire

• Books, websites, online blogs

What is an example of secondary data collection?

• Interview the customer, group interview, questionnaire

• Books, websites, online blogs

What do you think is the best type of customer data?

• Primary data

• Secondary data