Product Marketing

What are the goods or services that people desire or wish to have?

• Needs

• Wants

• Demands

What are the things needed to survive such as food, water, and shelter?

• Social needs

• Security needs

• Physiological needs

Which communication between the buyer and the seller aims to modify the buyer's behavior?

• Marketing

• Demands

• Self actualization

Which of the following is NOT an example of service?

• Brianna goes to Aling Nena's sari-sari store and buys soy sauce.

• Denise made an online restaurant reservation.

• Marie visits a hairdresser to have her hair cut.

Which promotion allows customers to smell, feel, and see the high quality and characteristics of the product?

• Publicity

• Advertising

• Product Display

Which promotion is a marketing technique that promotes a product through short-term appealing activities such as discounts and promotions?

• Personal selling

• Sales promotion

• Advertising

What is the term for the amount of interest in a given product that consumers are willing to buy at a given price, in a given period?

• Needs

• Wants

• Demands

Which promotion strategy is a free form of mass communication media?

• Publicity

• Advertising

• Production

Give at least two popular promotional strategies.

1.

Give at least two popular promotional strategies.

2.