Prepare Digital Marketing Strategy

Digital marketing is data driven marketing with the use of the internet and technology

• True

• False

Which of the following is not part of the 5Ds of Digital Marketing?

• Digital Data

• Digital Cable

• Digital Device

• Digital Technology

Smart phones, Desktop computers, tablets are examples of

• Digital data

• Digital media

• Digital Devices

• Digital Platforms

Which of the following is an example of Digital Platforms?

• Facebook

• Instagram

• Google

• All of the above

Which one of the following is an advantage of Search Engine Optimization (SEO)?

• Results are not immediate and can take a few years to rank for competitive search terms.

• It receives lower traffic share of keyword search results compared to paid search results.

• There is unlimited free traffic as long as a firm is ranking on the top few positions in the search results pages

• Key optimisation techniques such as content development , content marketing, online PR and technical SEO are costly to implement.

What is a factor to ensure consistently good ranking on a search engine?

• Good passwords

• Good details

• Good users

• Good keywords

Which of the following is a form of digital advertising associated with targeting a website to rank on the paid search results?

• Digital Advertising

• Search Engine Marketing

• Search Engine Optimisation

• Display Advertising

One disadvantage of Content Marketing is that it is costly to develop quality content which can cost thousands of dollars.

• True

• False

Which of the following are examples of social media marketing activities?

• Building communities and networks

• Posting updates, information on social media channels

• Following and connecting with people of influence on social media

• All of the above

• None of the above

Facebook Page Likes, Instagram followings, blogging communities are examples of which social media marketing activity?

• Building communities and networks

• Posting updates, information on social media channels

• Following and connecting with people of influence on social media channels