Accelerate PST - Day 1

One characteristic of an Accelerate advertiser is that they are advanced in topics and measurement savvy.

• True

• False

Accelerate Marketing Experts will have a book size of 160 advertisers per quarter.

• True

• False

Check for leads, prepare for call, make the call, log interaction and follow-up email are the Accelerate Advanced Workflow.

• True

• False

What are the 6 Performance Levers of Solution Journey?

• - Signals

  - Delivery

  - Liquidity

  - Budget

  - Creative

  - Measurement

• - Signals

  - Delivery

  - Liquidity

  - Targeting

  - Creative

  - Measurement

• - Signals

  - Placement

  - Liquidity

  - Targeting

  - Creative

  - Measurement

Advertisers will receive on average 2 calls within 90 days.

• True

• False

It is one of the Performance Levers of Solution Journey wherein it is a solution that helps drive personalized business outcomes.

• Signals

• Delivery

• Liquidity

• Measurement

What is the Objection Handling Framework?

It is a framework that provides the best vertical-specific campaign recipe, best practices, and guidance to address advertiser's journey.

• JTBD (Jobs to be Done)

• Pitch Wizard

• Pixel

• AQPC

What are the verticals under Cohort 1?

• CPG, Education, Retail

• Retail, Ecommerce, CPG

• Professional Services, Education, Retail

• Healthcare, Automotive, Ecommerce

This is a process for Accelerate Marketing Experts to contact advertisers who might have not yet expressed interest to receive treatment.

• Reactive Outreach

• Proactive Outreach & Scheduling

• Contact Outreach

• Active Outreach