Paid Social 101

Which of these advertiser controls impact the delivery and performance of your ads? Tick all that apply

• Targeting

• Budget

• Big

• Placement

• Schedule

At what stage of the ad creation process can advertisers set targeting options?

• Ad account level

• Campaign level

• Ad set level

• Ad level

You work for a mobile game development company. Which TWO targeting types may help you reach your target audience most effectively?

• Regional

• Demographic

• Mobile device user

• Digital activity

If someone makes a purchase from you over the telephone after seeing your ad on Facebook, it's not possible to add them to a Custom Audience in the future.

• True

• False

Is it possible to share a Custom Audience data file with a third party?

• Yes

• No

What is a primary use case for Lookalike Audiences?

• To maximize the reach and relevance of targeting ads to Facebook audiences

• To help you target ad delivery to people similar to ones they already know

• To reconnect with and remarket to existing customers and clients

• To drive conversions by targeting customers who visit your website or use your app

Which of the following can be used as seed audiences? (Choose two)

• A Page

• A Core Audience

• A Custom Audience

• An Audience Segment

Which is true of a Lookalike Audience created with an audience size of 2?

• There will be a significant overlap between the seed and the Lookalike

• There may not be a substantial overlap between the seed and the Lookalike

• It can only be used to target people living in a single country

• It's ineligible to be combined with value-based targeting from customer lists

Which of the following objectives can drive consideration?

• Brand Awareness

• Store Visits

• Engagement

• App Installs

Select the option that best reflects the hierarchy of Facebook ad objects.

• Ads contain ad sets; ad sets contain campaigns.

• Campaigns contain ad sets; ad sets contain ads.

• Ads contain campaigns; campaigns contain ad sets.

• Ad Sets contain campaigns; campaigns contain ads