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Paid Social 101

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Paid Social 101
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10 questions

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1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of these advertiser controls impact the delivery and performance of your ads? Tick all that apply

Targeting

Budget

Big

Placement

Schedule

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At what stage of the ad creation process can advertisers set targeting options?

Ad account level

Campaign level

Ad set level

Ad level

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

You work for a mobile game development company. Which TWO targeting types may help you reach your target audience most effectively?

Regional

Demographic

Mobile device user

Digital activity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If someone makes a purchase from you over the telephone after seeing your ad on Facebook, it's not possible to add them to a Custom Audience in the future.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is it possible to share a Custom Audience data file with a third party?

Yes

No

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a primary use case for Lookalike Audiences?

To maximize the reach and relevance of targeting ads to Facebook audiences

To help you target ad delivery to people similar to ones they already know

To reconnect with and remarket to existing customers and clients

To drive conversions by targeting customers who visit your website or use your app

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following can be used as seed audiences? (Choose two)

A Page

A Core Audience

A Custom Audience

An Audience Segment

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