BBS200 session 4 Quiz 1

The unit of analysis is...

See Textbook, chapter 6, p. 172.

• a.the major entity that is being analyzed in a study

• b. it is the 'what' or 'who' that is being studied

• c. the major entity that you are analyzing in your study

• d. all of the above

In a simple random sample

See textbook, chapter 6, p. 191.

• a.Each population element has a chance of being selected into the sample

• b. The researcher selects an element of the population at a beginning with a random start and following the sampling fraction selects every kth element

• c. Each population element has an equal chance of being selected into the sample

• d. All of the above

Case studies

See textbook, chapter 11.

• a. place more emphasis on a full contextual analysis of fewer events or conditions and their interrelations

• b. attempt to capture a population's characteristics by making inferences from a sample's characterisitics

• c. both A and B are correct

• d. none of the above

When making a choice as to whether to conduct a qualitative or quantitative study you need to consider the following questions:

See textbook, chapter 5.

• a. What is your research problem?

• b. Are you attempting to conduct an explorative, descriptive, causal or predictive study?

• c. What is the objective (i.e. what kind of outcomes are you looking for)?

• d. All of the above

The purpose of a study can be described as

Select one:

• a.Descriptive, causal or experimental

• b. Descriptive, predictive or exploratory

• c. Descriptive, causal or formal

• d. Descriptive, causal or predictive

Quantitative data collection methods include:

Select one:

• a.In-depth individual interviews, semi-and unstructured interviews, phone surveys and paper and pencil surveys

• b. Face-to-face structured interviews, phone surveys, paper and pencil surveys and web surveys

• c. In-depth individual interviews, semi-and unstructured interviews, group interviews, focus groups

• d. In-depth individual interviews, semi-and unstructured interview, and paper and pencil surveys and web surveys

Why sample?

Select one:

• a.Lower cost, greater accuracy of results

• b. Greater speed of data collection

• c. Availability of population elements

• d. All of the above

The data-mining process includes these steps

• a. Sample, explain, modify, model, assess

• b. Sample, explore, modify, model, assess

• c. Sample, explore, cluster, model, assessment

• d. Sample, explore, cluster, model, assess

In a systematic sample

Select one:

See textbook, chapter 6, p. 186.

• a.Each population element has an equal chance of being selected into the sample.

• b. The researchers select an element of the population at a beginning with a random start and following the sampling fraction selects every kth element.

• c. Divides population into sub-populations or strata and uses simple random on each strata. Results may be weighted and combined.

• d. None of the above

Research design is…

See textbook, chapter 5, p. 152.

• a. A blueprint for the collection, measurement, and analysis of the data

• b. An overall program of research and includes an outline of what the researcher will do

• c. Both A and B

• d. None of the above