Chapter 6 Review

The routes that products and services take from the time they are produced to the time they are consumed.

• Physical distribution

• Public relations

• Market share

• Channel of distribution

What is the term that refers to the functions used to move products through the channel to the consumer?

• Promotion

• Breakeven analysis

• Channel of distribution

• Physical distribution

What is promotion?

• The value placed on a product, usually given in monetary terms.

• A company's portion of the total industry sales for a certain type of product.

• Determining how to get the product to the right people, in the right amounts, at the right time and place.

• Any form of communication that a business uses to inform, persuade, or remind potential customers about their products.

Which is an example of publicity?

• A news release
• Direct mail
• Billboard
• TV commercial

How have technological advancements enhanced a small business's ability to promote its products?

• Most companies need fewer channels to coordinate and carry out promotional activities.

• Small companies now have more money to spend on promotional activities.

• Less time and creativity are required to develop effective promotional campaigns.

• Information can be communicated by more venues, and messages can be customized.

Which intermediary in the distribution process follows the wholesaler?

• Consumer

• Sales Representative

• Retailer

• Agent

^{Top-Notch Wheels buys thousands of different brands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)}

• agent

• retailer

• producer

• wholesaler

Which of the following is the basic purpose of a company's promotional mix:

• To provide all product information

• To influence consumers to purchase

• To list the company's products

• To reduce competitors' sales

›Communicating directly with potential customers to determine and satisfy their need.

• Financial analysis
• Selling
• Product & Service Management
• Pricing

Process of communicating with potential customers in an effort to influence their buying behavior

• Price

• Promotion

• Place

• Product

• Target Market