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ESB - DOMAIN 2 REVIEW

Authored by Robert Karl

Other

9th - 12th Grade

Used 34+ times

ESB - DOMAIN 2 REVIEW
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52 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Including in a sales strategy is important.

Employee feedback

Customer rewards

Employee support

Customer support

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Jean owns a printing company. She had 100 customers at the end of the third quarter, 101 customers at the beginning of the third quarter, and five new customers in the third quarter. What is her customer retention rate of the third quarter?

94%

95%

96%

90%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A sandwich shop wants to send out a coupon to people and plans to utilize the United States postal Service and income demographics to determine who will receive a coupon. Which marketing method is the sandwich shop using?

Television advertising

Newspaper marketing

Internet marketing

Mail marketing

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which two sources are considered secondary data?

Focus groups

Statistical data

Company newsletters

Internet articles

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

John’s company acquired 5,000 new customers last year. They spent $20,000 in marketing costs and $15,000 in sales costs. What is John’s customer acquisition cost (CAC)?

$8

$6

$5

$7

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company’s may play a role in pricing.

Stock value

Revenue

Sales

Target market

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ marketing usually occurs when customers have subscribed to receive promotional materials.

Mail

Television

Email

Newspaper

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