Marketing

Two of this statements are true about how to develop a sustainable competitive advantage . Can you spot them?

• Build strong relationships with customer

• Build strong relationships with the competitors

• Build strong relationships with the employees

• Build strong relationships with suppliers

What is the "Customer" in the circle of the 4 C's

• A way to reach the customer faster.

• The communication channel between the company and the customer.

• What can be produced to meet the customer's needs.

• The customers' perception of the psychological burdens added to the product by travel, effort or time invested.

The Product market cycles can only be in long term

• True 

• False

Which are the phases of the market cycle:

• Accumulation, Bullish phase, Distribution, Bearish phase

• Intro, Growth, Maturity, Decline

They appear on the market, develop in various forms and eventually disappear when a new product appears that better meets consumer needs, or simply because consumers change their tastes

• Competitive advantage

• Product life cycle

• Product market cycles

• Strategies to face competition

In the product life cycle, the growth is when sales are high, without variations in volume.

• True 

• False 

What is competition?

• the concurrence in the same market of different suppliers of goods or services.

• the advantage over competitors that is difficult to replicate and can be sustainable over a long period of time.

What are the following requirements to identify the competitive advantage?

• -Results

  -Sustainable

  -Difficult to imitate

• -Analyze and describe their products or services.

  -Highlight their strengths and weaknesses

• -Introduction

  -Growth.

  -Maturity

When analyzing competition, we must... (choose two)

• Analyze and describe their products or services.

• Offer a product that is very different from those of the competition.

• Highlight their strengths and weaknesses

• Offer a product or service very similar to that of the competition and attract customers.

If sales agents expect to increase or even maintain sales volume, they must continually prospect for new customers. More time needs to be spent on this, than on any other activity.

• True 

• False