
Digital Marketing
Authored by MARIA RESTREPO
Business, Instructional Technology
3rd Grade
Used 5+ times

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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which are first generation digital marketing tools:
Email Marketing, Online Advertising, SEM, Affiliate Marketing, Viral marketing and Buzz marketing
Email Marketing, Affiliate marketing, Online Marketing and SEM
SEO, Email Marketing, Viral Marketing and Affiliate Marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When you speak of "Market Oriented Organizations" what do they mean?
That they look outward, rather than inward, recognize and try to respond to their needs to customers in a more effective way than the competition.
That they solve the problems of their clients with business growth strategies.
That they look outwards, more than inwards, but do not recognize and try to give answers to their needs to customers in a more effective way than the competition.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
what does e-crm mean?
Customer Retention And Customer Relationship Management Through Digital Channels
Measuring The Reach Of Digital Marketing Activities
First generation digital marketing tools
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the tool used to measure the scope of digital marketing activities?
Market analysis
E-crm
Google Trends
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between SEO and SEM?
SEO is about medium-long term results, while SEM is about short-medium term.
SEO is focused on improving the visibility of search results and SEM is based on advertising campaigns through paid ads on search results pages
SEO is free and SEM is not.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a point of contact?
Mechanism that evolves at a dizzying rate which seeks efficiency.
Marketing strategy that they offer to their clients for an improvement of their channels.
Physical or virtual human intervention established by a client with the company's resources.
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