A transitioning gap separating a show from a commercial gap or other segments.

• bumper

• Lead in

• commercial break

• music bed

A short introduction of an anchor to a report of a newscaster.

• standupper

• prompter

• lead in

• voice over

It is the audio track of a portion of a radio or TV interview.

• soundbite

• voice over

• stingers

• sound on tape

It contains the call sign of the station and uses the official jingle of the station as its background.

• OBB

• CBB

• Station ID

• Station footage

An audio or video segment that combines advertising with information.

• Infomercial

• Commercial

• Advocacy

• Developmental Communication

It refers to actual reporting of a news presenter being transmitted by live actin camera.

• Live

• SOT

• Nat SOT

• Package

A muted video package that usually comes with a voice over.

• SIL

• SOT

• Nat SOT

• Soundbite

A report at the scene of an event with the TV camera focused on the reporter who is standing up and not seated.

• Live reporter

• Standupper

• Anchor

• News reporter

An unnecessary silence of more than three seconds.

• audiobite

• dead air

• fade in

• music bed

The bottom third of the TV screen,on which identifications and other captions are generally displayed.

• chroma key

• music bed

• lower third

• bumper