Target Market- qh

Sorting customers by their physical and social characteristics is called ______ segmentation.

• behavioral
• statistical
• psychographic
• demographic

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

A _____ is a particular group of consumers at which a product or service is aimed.

• target market

• differentiated offering

• pro forma

• patent

Members of a target market have similar _______.

• wants

• needs

• interest

• wants, needs, & interest

Tells you who your customer is by providing statistical information about their age, gender, location, education level, income level, etc.

• demographics

• psycholgraphics

• geographics

• target marketing

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

• demographics

• psycholgraphics

• geographics

• target marketing

Which of the following demographic/geographic groups would most likely be the target market for the product in the image below?

• rural

• suburbs

• Metropolitan

• Urban

What is it called when you divide a market into a smaller more similar market?

• Marketing

• Similar Markets

• Market Segmentation

Which options below describe demographics?

• Hobbies

• Annual Salary

• Location

• Likes/Dislikes

Segmenting the market based on where people live.

• Behavioral

• Demographics

• Psychographics

• Geographics