Early Adopter Quiz

Which of the following is not one of the 4 groups make up the diffusion of innovation?

• Early Adopters

• Early Minority

• Early Majority

• Late Majority

• Laggards

Individuals who don't have the problem you solve, therefore they most likely won't purchase your solution unless the early majority is using your solution already.

• Early Majority

• Early Adopters

• Late Majority

• Laggards

Individuals who have the problem you solve, know they have the problem, and are actively seeking a solution.

• Early Majority

• Early Adopters

• Late Majority

• Laggards

Individuals who have the problem you solve, know they have the problem, but are not actively seeking a solution.

• Early Majority

• Early Adopters

• Late Majority

• Laggards

Individuals who have the problem you solve, but they do not know they have problem, therefore they are not actively seeking a solution.

• Early Majority

• Early Adopters

• Late Majority

• Laggards

Which of the following is consiered to be the most effective customer discovery channel that will help you find your early adopters?

• Customer Surveys

• Social Media Polls

• Word of Mouth

• Customer Interviews

Which of the following is an indicator that someone may be your early adopter? SELECT ALL THAT APPLY

• You find yourself trying hard to explain the problem your product solves.

• The interviewee mentions how they are currently solving the problem mentioned & seems satisfied with the solution.

• The interviewee mentions they have spent lots of time and money seeking a solution.

• The interviewee speaks passionately about the problem

Which of the following is an indicator that someone may NOT be your early adopter? SELECT ALL THAT APPLY

• You find yourself trying hard to explain the problem your product solves.

• The interviewee mentions how they are currently solving the problem mentioned & seems satisfied with the solution.

• The interviewee mentions they have spent lots of time and money seeking a solution.

• The interviewee's body language suggests they are not interested in your solution.

Which of the following are benefits of finding your early adopters ?

SELECT ALL THAT APPLY

• You can gain feedback to help you improve your product

• You can focus your marketing efforts on a more targeted audience.

• You can increase your exposure due to positive customer reviews and referrals

• You can decrease your employee turnover rate

• You can offer investors higher equity

Outside from your immediate family and friends, describe who you believe your early adopter is and and explain why you believe this group of people will be the first to pruchase your product/service?

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