Principal of marketing chapter 2

The_________ is usually out of the company control.

• Microenvironment

• Macroenvironment

The actors close to the company that affect its ability to serve the customers are part of__________.

• The Microenvironment

• The Macroenvironment

Which of the following is a force that does NOT affect Microenvironment?

• The suppliers

• The intermediaries

• Economic stability

• Customer

There are __________ internal factors close to the company that affect its ability to serve.

• 5

• 7

• 6

• 8

Help the company to promote, sell and distribute its products to final buyers

• Marketing intermediaries

• Company

• Suppliers

• Customer

Laws government agencies, and pressure groups that influence and limit various organizations and individuals in a given society

• Financial environment

• Political environment

• Publics

• Cultural environment

Firms that provide the resources needed by the company to produce goods or offer services are

• The company

• The suppliers

• The competitors

Types of marketing intermediaries is...

• Buyer & supplies

• Financial intermediaries & supplies

• Resellers and marketing services agencies

• Retailers and buyer

What is demography?

• Important because it involves people and people make up markets

• Study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics

What is demographic environment?

• Demographic trends include age, family structure, geographic population shifts, educational characteristics, and population diversity

• Important because it involves people, and people make up markets