Rebecca - understanding CASE STUDIES

According to the case study, 48% of UK consumers are interested in seeing a wide variety of ice cream made with high-quality chocolate from premium chocolatiers and cocoa from a specific region, with the popularity of premium quality products peaking among 16–24 year olds (57%). What does this information mean?

• Customers prefer dark chocolate made from cocoa.

• Customers want to see more premium chocolate / high quality ice creams, especially younger audience.

• Older people like the taste of premium chocolate because their young grandchildren will like it.

• That premium chocolate is steadily declining in sales.

Facebook is a huge software development app that allows its customers to communicate, exchange video calls, make groups and even sell products on Facebook Marketplace. It's developers need to be aware of the external factors that might affect the online platform. What external factors affect Facebook? Select the correct answer/s.

• Data Protection Act 2018/GDPR - Customer information can get leaked

• Inflation might require Facebook to increase its advertising costs for businesses who use FB.

• Facebook has the billions of pounds to uphold itself in financial difficulty.

• The UK demographic is mainly an older population 45+ years old so Facebook is still popular with older users.

According to the case study, research shows that during 2019 2019, the sales volume of ice cream manufactured in the UK amounted to approximately 319 million litres, a fall of some 100 million litres since 2013. What does this information relate to?

• Market size

• Market share

• Market structure

• Competition

Rebecca wants to set up a TV advert for her organic ice-cream but the bronze package is £20,000 and will only reach a limited amount of viewers per check. What would be better use of Rebecca's money? Select the ones that apply.

• Free TikTok marketing on social media

• Flash mobs to gain unique guerilla marketing and go viral on Instagram

• Sponsored Instagram reels

• Local radio advertisement standard package £1000 aired 5 times a week

TikTok has 3.7 million UK users who use the app for 41 minutes a day. Explain why businesses should use TikTok as a method of promotion?

It can cost £1500+ to list 1-10 products on an e-commerce website. Jack runs a ping pong event business in London where people can book tickets online and buy tickets on the door. Explain whether e-commerce website would be suitable for Jack's business (4 marks).

It costs £38,000 to develop an app, Rebecca has a £50,000 budget for her marketing campaign. Therefore, it will be an effective use of her money.

• TRUE

• FALSE

What is premium pricing?

• Premium pricing is when you sell your product for £__.99 to influence the customer to buy your product.

• Premium pricing is setting your price as low as possible so it can be cheap for the consumer.

• Premium pricing is keeping the product/service high so it encourages customers to think the product/service is of a high quality.

• Premium pricing is selling a new product, keeping the price as high as possible until you get enough sales to lower.

What is a rationale?

What is a product?