Internal Mktg_Session 3

Internal Mktg_Session 3

University

14 Qs

quiz-placeholder

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Internal Mktg_Session 3

Internal Mktg_Session 3

Assessment

Quiz

Business

University

Medium

Created by

Raul Jaime Ruiz Cabrera

Used 3+ times

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14 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Internal marketing was first proposed as a solution for:

Delivery of service quality

Implementation of Human Resources policies

Design of a communication campaign

Attracting external customers

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Phase 1 of the development of the Internal Marketing concept is based on:

Attraction of external customers

Strategy implementation and change management

Customer orientation and sales mindedness

Employee motivation and satisfaction

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A basic idea of Phase 1 of the development of the Internal Marketing concept is that:

Interactive marketing techniques are needed to attract external customers

The role of internal marketing is that of an implementation tool or methodology

Motivated and satisfied employees result in happy and satisfied costomers

Internal Marketing is a holistic process that integrates strategy and change

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To motivate and have satisfied employees, personnel is the least important market of a service firm.

True

False

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The fundamental tool for achieving employee satisfaction in Phase 1 is:

Paying higher salaries to employees

Attracting external customers that are interested in the firm's offering

The treatment of employees as customers

Attract, select, and retain the best employees

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Phase 2 of the development of the Internal Marketing concept is based on:

Attraction of external customers

Strategy implementation and change management

Employee motivation and satisfaction

Customer orientation and sales mindedness of employees

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Interactive marketing is focused on:

The relationships between employees and customers & stakeholders of a company

The relationships between the company and its customers & stakeholders

The relationships between the company and its employees

The relationships between external customers and the company's brands

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