Internal Mktg_Session 3
Quiz
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Business
•
University
•
Medium
Raul Jaime Ruiz Cabrera
Used 3+ times
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14 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Internal marketing was first proposed as a solution for:
Delivery of service quality
Implementation of Human Resources policies
Design of a communication campaign
Attracting external customers
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Phase 1 of the development of the Internal Marketing concept is based on:
Attraction of external customers
Strategy implementation and change management
Customer orientation and sales mindedness
Employee motivation and satisfaction
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A basic idea of Phase 1 of the development of the Internal Marketing concept is that:
Interactive marketing techniques are needed to attract external customers
The role of internal marketing is that of an implementation tool or methodology
Motivated and satisfied employees result in happy and satisfied costomers
Internal Marketing is a holistic process that integrates strategy and change
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To motivate and have satisfied employees, personnel is the least important market of a service firm.
True
False
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The fundamental tool for achieving employee satisfaction in Phase 1 is:
Paying higher salaries to employees
Attracting external customers that are interested in the firm's offering
The treatment of employees as customers
Attract, select, and retain the best employees
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Phase 2 of the development of the Internal Marketing concept is based on:
Attraction of external customers
Strategy implementation and change management
Employee motivation and satisfaction
Customer orientation and sales mindedness of employees
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Interactive marketing is focused on:
The relationships between employees and customers & stakeholders of a company
The relationships between the company and its customers & stakeholders
The relationships between the company and its employees
The relationships between external customers and the company's brands
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