IQ #2 STRATEGIC MARKETING MANAGEMENT MODULE 2

IT OUTLINES THE ARCHITECTURE OF VALUE CREATION BY DEFINING THE ENTITIES, FACTORS, AND PROCESSES INVOLVED IN DELIVERING AND CAPTURING VALUE IN THE MARKETPLACE.

• MARKETING MODEL

• FREEMIUM MODEL

• BUSINESS MODEL

• ARTISTIC MODEL

IT DESCRIBES THE STRATEGY OF ADOPTING AN ALREADY EXISTING BUSINESS MODEL.

• FREEMIUM MODEL

• FRANCHISING MODEL

• BRICKS-AND-CLICKS MODEL

• RAZORS-AND-BLADES MODEL

BUSINESS MODELS ARE THE SAME TO ALL KINDS OF BUSINESSES

• TRUE

• FALSE

_________ OUTLINES THE LOGIC OF HOW AN ORGANIZATION CREATES MARKET VALUE.

• STRATEGY

• TACTICS

• PLAN

• MODEL

THESE ARE ENTITIES THAT WORK WITH THE COMPANY TO CREATE VALUE FOR TARGET CUSTOMERS.

• CUSTOMER

• COMPANY

• COMPETITORS

• COLLABORATORS

IT REFERS TO POTENTIAL BUYERS, TYPICALLY DEFINED BY THE NEEDS THE COMPANY AIMS TO FULFILL WITH ITS OFFERINGS.

• COMPANY

• TARGET CUSTOMERS

• COLLABORATORS

• CONTEXT

IT DEFINES THE VALUE THAT AN OFFERING AIMS TO CREATE FOR THE RELEVANT PARTICIPANTS IN THE MARKET.

• VALUE EXCHANGE

• VALUE PROPOSITION

• VALUE CREATION

• VALUE OFFERING

THE ABILITY TO CREATE SUPERIOR VALUE FOR CUSTOMERS, COLLABORATORS, AND THE COMPANY IS THE ULTIMATE CRITERION FOR ACHIEVING MARKET SUCCESS.

• TRUE

• FALSE

IT REFERS TO A SET OF SPECIFIC ACTIVITIES EMPLOYED TO EXECUTE A GIVEN STRATEGY

• STRATEGY

• PLAN

• TACTICS

• GAME PLAN

IT REFERS TO THE PROCESS OF INFORMING CURRENT AND POTENTIAL BUYERS ABOUT THE SPECIFICS OF THE OFFERING

• INCENTIVES

• PRICE

• COMMUNICATION

• DISTRIBUTION