IQ #2 SERVICES MARKETING MODULE 2

EXTERNAL FORCES THAT HAVE A SUBSTANTIAL IMPACT ON MARKETING STRATEGY AND BEYOND THE CONTROL OF THE ORGANIZATIONS.

• MICROENVIRONMENT

• TASK ENVIRONMENT

• MACROENVIRONMENT

• MARKETING ENVIRONMENT

IT IS USED TO IDENTIFY AND ASSESS EXTERNAL FACTORS.

• BUSINESS PLANNING

• ENVIRONMENTAL SCANNING

• MARKETING ENVIRONMENT

• SWOT ANALYSIS

TRENDS THAT ARE SHORT-LIVED

• MEGATRENDS

• TRENDS

• FASHION

• FADS

INFLATION, UNEMPLOYMENT RATE AND INTEREST RATES ARE ALL INCLUDED IN WHAT FACTOR OF EXTERNAL ENVIRONMENT?

• SOCIAL FACTORS

• ECONOMIC FACTORS

• POLITICAL FACTORS

• LEGAL FACTORS

IT REFERS TO THE FORCES CLOSELY INFLUENCING THE COMPANY AND DIRECTLY AFFECTING THE ORGANIZATION'S RELATIONSHIPS.

• MICROENVIRONMENT

• MACROENVIRONMENT

• BUSINESS ENVIRONMENT

• MARKETING ENVIRONMENT

THESE ARE INDIVIDUALS THAT ACQUIRE GOODS AND SERVICES FOR INDIVIDUAL CONSUMPTION.

• BUSINESS MARKET

• RESELLER MARKET

• CONSUMER MARKET

• GOVERNMENT MARKET

THEY HELP THE COMPANY STOCK AND MOVE GOODS FROM A WAREHOUSE TO THE FINAL PLACE OF SELLING OR OTHER DESTINATIONS.

• DISTRIBUTION CHANNEL

• LOGISTICS FIRM

• MARKETING SERVICES FIRMS

• FINANCIAL INTERMEDIARIES

ANY GROUP THAT HAS AN ACTUAL OR POTENTIAL INTEREST IN OR IMPACT ON AN ORGANIZATION'S ABILITY TO ACHIEVE ITS OBJECTIVES.

• PUBLICITY

• PUBLIC RELATION

• PUBLIC OPINION

• PUBLIC

COMPETITION IS BAD FOR THE INDUSTRY

• TRUE

• FALSE

FIRMS IN THE SERVICE INDUSTRY COMPETE NOT ONLY WITH ONE ANOTHER, BUT ALSO WITH SUBSTITUTE GOODS AND SERVICES.

• TRUE

• FALSE