BU6001 Marketing Mix (Product)

Quiz
•
Business
•
University
•
Medium

Mariam Alshaikh
Used 39+ times
FREE Resource
11 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Additional consumer services and benefits such as delivery and credit, instructions, installation, warranty, and service are considered as:
Actual Product
Augmented Product
Core Product
Branded Product
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ideally, good packages should:
Help market the brand
Protect the contents
Provides convenience and ease of use
All the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does this image indicates?
Labeling
Packaging
Branding
None of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate the business
Slogan
Logo
Brand
Value
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is indicated if you see Emirates Airlines logo printed on Arsenal uniforms?
Brand Name Selection
Brand Positioning
Brand Development
Brand Sponsorship
6.
MULTIPLE CHOICE QUESTION
30 sec • Ungraded
Is your group progressing with assessment 2?!
Yes
No
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Additional items in a given product category under the same brand name (e.g., new flavors, forms, colors, ingredients, or package sizes) are considered as:
Line Extension
Co-Branding
New Brands
Multi Brands
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