MKTG 101 - FINAL TERM QUIZ 1

True or False: Effective marketing collaterals are primarily focused on providing detailed product specifications rather than highlighting customer benefits.

• TRUE

• FALSE

Answer explanation

Answer: False

Explanation: Effective marketing collaterals should focus on communicating customer benefits and solving their problems rather than just presenting technical details.

True or False: Events can be a powerful marketing tool to create brand awareness and engage with customers.

• TRUE

• FALSE

Answer explanation

Answer: True

Explanation: Events provide opportunities for direct interaction with the target audience, fostering brand awareness and building connections.

True or False: Hosting events is more effective for business-to-consumer (B2C) companies, and it has limited relevance in business-to-business (B2B) marketing.

• TRUE

• FALSE

Answer explanation

Answer: False

Explanation: Events can be effective for both B2C and B2B marketing, providing platforms for networking, showcasing products, and building relationships.

True or False: The primary focus of retailing is on selling large quantities of products to other businesses.

• TRUE

• FALSE

Answer explanation

Answer: False

Explanation: The primary focus of retailing is selling to end consumers, not other businesses.

True or False: Wholesalers are not involved in the distribution channel and do not play a role in getting products to the end consumer.

• TRUE

• FALSE

Answer explanation

Answer: False

Explanation: Wholesalers are part of the distribution channel, bridging the gap between manufacturers and retailers.

True or False: Some businesses operate as both retailers and wholesalers, depending on their customer base and business model.

• TRUE

• FALSE

Answer explanation

Answer: True

Explanation: Some businesses engage in both retail and wholesale activities, often known as "hybrid" businesses.

True or False: The primary difference between retail and wholesale is the pricing strategy, with retailers focusing on higher prices and wholesalers on lower prices.

• TRUE

• FALSE

Answer explanation

Answer: False

Explanation: The primary difference lies in the target customers and the quantity of products sold, not necessarily in the pricing strategy.

True or False: Physical distribution involves the movement of goods from the producer to the consumer, focusing solely on transportation.

• TRUE

• FALSE

Answer explanation

Answer: False

Explanation: The primary difference lies in the target customers and the quantity of products sold, not necessarily in the pricing strategy.

What is a key consideration when designing marketing collaterals such as brochures and catalogs?

• Excessive use of technical jargon

• Highlighting only product features

• Consistency with brand image

• Limited use of visuals

Answer explanation

Answer: c. Consistency with brand image

Explanation: Marketing collaterals should align with the overall brand image to maintain consistency in messaging.

What is a primary objective of effective physical distribution?

• Maximizing production efficiency

• Minimizing marketing costs

• Ensuring timely product availability

• Reducing product quality

Answer explanation

Answer: c. Ensuring timely product availability

Explanation: Effective physical distribution aims to ensure products are available to customers when needed.