An effective advertising campaign....

• Revolves around a strong single idea

• Should appeal to the self interest of customer

• Must not wander off

• All of the above

Marketers need to position their brands clearly in target customers' minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of which of the following?

• Desirable benefit

• Good packaging

• Strong beliefs and values

• Service inseparability

The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as

• Profiling

• Profiled Segmentation

• Segmentation

• Positioning

To have value, a brand must offer which one of the following?

• A simple product range with a defined set of features

• A complex product range with a defined set of features

• Consistency, a reduced level of perceived risk for the buyer, and a range of functional and emotional attributes which are of value to buyers

• An identity through which the customer can trace the party responsible for supplying the product

_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition

• Market share

• Brand share

• Product share

• Customer share

Logo is...

• an advertisement that shown on TV or social media

• a mark, sign, or word that represent an idea into a story

• a symbol made up of text and images that identifies a business

• a group of colored points on a flat surface that shown effect colors

______ includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.

• Brand attitude

• Brand Associations

• Brand relationship

• Brand image

Business process of creating relationship with and satisfying customers

• Advertisement

• Market Research

• Marketing

• Market Study

The product or service that can differentiate from competitors but can satisfy the same needs are called

• brand

• superbrands

• customized brands

• value products

The state which describes how well the market offering fulfill the customers' needs

• brand imagery

• brand feelings

• brand salience

• brand performance