MSE MID TERM - PART 2

The product brand dominates, but the corporate name is still featured.

• House of Brands

• Branded House

• Sub-Brands

• Endorsed Brands

Main brand is most prominent with sub-brands clearly taking a second tier.

• House of Brands

• Branded House

• Sub-Brands

• Endorsed Brands

It is a home to numerous brands, each independent of one another, and each with its own audience, marketing, look and feel.

• House of Brands

• Branded House

• Sub-Brands

• Endorsed Brands

The parent brand is in the background , but sub-brands gain from their association with it.

• House of Brands

• Branded House

• Sub-Brands

• Endorsed Brands

The degree of marketing advantage that a brand has over its competitors.

• Brand Awareness

• Brand Equity

• Brand Meaning

• Company's Presented Brand

It describes a company that applies its brand name to multiple offerings with unrelated fields.

• House of Brands

• Branded House

• Sub-Brands

• Endorsed Brands

Most people aren't aware the sub-brands are from the holding company.

• House of Brands

• Branded House

• Sub-Brands

• Endorsed Brands

The corporate or the master brand is the main reference point, but each product has a unique name.

• House of Brands

• Branded House

• Sub-Brands

• Endorsed Brands

There is a clear association with the master brand, but the sub-brands stand on their own.

• House of Brands

• Branded House

• Sub-Brands

• Endorsed Brands

It is what comes to the customer’s mind when a brand is mentioned.

• Brand Awareness

• Brand Equity

• Brand Meaning

• Company's Presented Brand