Mktg1047-W19-What is Marketing? PreTest

What is the better definition of marketing?

• Marketing is the advertising of a product or service to a business or an individual.

• Marketing is the activity, set of instructions and processes for creating communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.

• Marketing is the sale of a product or service.

• Marketing is the purchase of goods and services.

Beyond the traditional “make the sale” model, today’s marketing is also about:

• market share.

• winning marketing awards for best ad campaign.

• having the best ad agency work on your campaign.

• understanding customer needs and delivering value.

According to some marketing gurus, if you have great marketing:

• you don’t have to sell.

• the product will fit the customer.

• you as a marketer have taken the time to understand your customer.

• you will have a great operations and HR team.

Beyond the sale, the cumulative function of marketing is:

• to sell more products and services to consumers.

• to communicate and deliver value to, and create value for, the customer.

• to create enough public relations buzz so that your product or service gets noticed.

• to follow the purchasing behaviour of your consumer.

Many marketing professionals would agree that marketing giants like Coke have managed to sustain themselves for so long because:

• they are very competitive against category competitors.

• the have the best ad campaigns against their competition.

• they have been able to stay on top of consumer trends and preferences

• they have figured out the right product ingredients for their beverages.

Choose the most appropriate phrase on which marketers should focus:

• look after your customers.

• give value.

• make money.

• the customer is always right.

Top skills employers seek (choose any that apply):

• Communication

• Critical thinking

• Problem solving

• Interpersonal skills

• Information management

My career path is focused on being a motive power technician, I’ll never need marketing.

• True

• False

Can it be true that people market themselves most, if not all, of the time?

• Yes

• No

This is the Fanshawe College brand.

• False

• True