Consumer Behavior & STP Approach

Consumer Behavior & STP Approach

University

15 Qs

quiz-placeholder

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Consumer Behavior & STP Approach

Consumer Behavior & STP Approach

Assessment

Quiz

Business

University

Hard

Created by

Dr.V.Sivakamy Vadivelu

Used 4+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey

Need Recognition

Information Search

Evaluating Alternatives

Purchase Decision

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer buying behaviour is typically characterized by:

Large purchase quantities.

Emotional decision-making.

Complex evaluation processes.

None of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Industrial buying behaviour differs from consumer buying behaviour in terms of:

Focus on brand image.

Involvement of multiple decision-makers.

Emphasis on price sensitivity.

All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer behaviour is influenced by factors such as:

Cultural, social, personal, and psychological factors

Religious, historical, and linguistic factors

Technological, educational, and geographical factors

Economic, political, and environmental factors

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Indian Consumer Behaviour is based on ________features.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

-------------- refers to how an individual perceives a particular message

Consumer behavior

Consumer interest

Consumer attitude

Consumer interpretation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

For which of the following products would the reference group influence be the strongest?

A best-seller novel

A pickup truck

A loaf of bread

A pair of jeans

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