Brands - Reading

In the marketing world, Brands have been an impoortant topic for over 70 years

• true

• false

"Connecting people" is the slogan of........

• Samsung

• Huawei

• Nokia

• Sony

For lawyers.... Brand and Trademark is the same

• false

• true

Brand strategies are developed only by businesses

• false

• true

Tjhe city of Suonenjoki is famaus because of......

• its weird name

• its long name

• its straberries

• its buildings

Rolf Jensen wrote a book in 1999 about the history of Brands in the XX century

• false

• true

Brand image defines how consumers preceive the copany, its products and services

• true

• false

It is important to understand brand image, not only from the cosumer perspective but also from the company´s perspective.

• true

• false