SEM Review Part 2

SEM Review Part 2

9th - 12th Grade

30 Qs

quiz-placeholder

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SEM Review Part 2

SEM Review Part 2

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Duncan Everett

Used 6+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The part of a print advertisement that is often noticed first by readers is the

business identification.

white space.

illustration

copy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's

uses

price

producer

features

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising copy that states "Only 3 days left" is trying to

encourage action.

identify benefits.

describe features.

make a claim.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:

Slogan

Copy

Headline

Illustration

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?

Endorsement

Promotion

Testimonial

Broadcast

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?

Stadium signage

Contest

Opt-in e-mail

Newspaper

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to

assume that literal language translations are acceptable.

use the same advertising strategies with all markets.

develop different brands for each market.

adapt promotional messages for each market.

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