SEM Review Part 2

The part of a print advertisement that is often noticed first by readers is the

• business identification.

• white space.

• illustration

• copy

When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's

• uses

• price

• producer

• features

Advertising copy that states "Only 3 days left" is trying to

• encourage action.

• identify benefits.

• describe features.

• make a claim.

Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:

• Slogan

• Copy

• Headline

• Illustration

What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?

• Endorsement

• Promotion

• Testimonial

• Broadcast

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?

• Stadium signage

• Contest

• Opt-in e-mail

• Newspaper

When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to

• assume that literal language translations are acceptable.

• use the same advertising strategies with all markets.

• develop different brands for each market.

• adapt promotional messages for each market.

Advertising media are channels of (5 points)

• distribution

• production

• communication

• marketing

Newspapers and magazines are categorized as _____________ media. (5 points)

• publication

• time

• broadcast

• direct

A way by which newspapers can be classified as advertising media is by (5 points)

• the cost to advertise in them.

• the amount of effort required to place an ad in them.

• how often they are published.

• their ability to reach people away from home.