Market Research

Market research is gathering, presenting and analyzing information

• about customers

• about marketing

• about customers and marketing

• about competitors

Market research helps to

• increase risk of failure

• decrease risk of failure

• zero the risk of failure

Primary Research is about collecting

• 2nd hand data

• old data

• firsthand data

Primary research is

• less time consuming

• cheaper

• costly & time consuming

Questionnaire is

• a list of answers

• a list of questions

• a discussion with group of customers

A primary research is used to collect raw data from

• competitors

• producers

• respondents

A focus group is a method of

• primary market research

• secondary market research

A sample is a

• group of customers

• a representation of total market

• group of individuals

Which one of following is NOT a disadvantage of online survey

• Costly

• Time consuming

• Quick feedback

A disadvantage of postal survey would be

• Can reach a large audience

• Resources are wasted

• Quick feedback