Promotional Mix

Promotion is any form of communication a business or organization uses to do which of the following?

• Inform employees of company policies

• Train staff on proper business procedures

• Show management how the chain of command should function

• Inform, persuade or remind people about products or services

The promotional mix is the set of tools a business utilizes to effectively communicate which of the following to customers?

• The benefits of products or services

• The revenue and profits generated

• The impact the business has on the economy

• The number and type of employees

If customers are not aware of a company’s products and services, which of the following will occur?

• The business will thrive

• The business must change the products and services offered

• The business will not survive

• The business will need more employees

Which of the following tools is NOT part of the promotional mix?

• Personal selling

• Public relations

• Product design

• Advertising

Advertising which plays before a movie uses which type of advertising medium?

• Print media

• Broadcasting media

• Internet media

• Outdoor media

Which of the following is NOT an advantage of advertising?

• It is inexpensive

• It increases business awareness

• It entices customers visually

• It reaches a wide audience

Public relations is often associated with which of the following?

• Human resources and employee relations

• Publicity or “free advertising”

• Dishonest companies

• Customer service

Which of the following is NOT included in public relations?

• Press kits

• Charitable donations

• Buy one, get one sales

• Sponsorships

Which of the following is an example of sales promotion?

• Traveling door-to-door selling magazine subscriptions

• Setting up a booth at a trade show and holding demonstrations

• Hosting a charity picnic

• Passing out coupons at a sport event

What is the ultimate goal of personal selling?

• Reminding customers about a specific product

• Informing customers about a new product

• Closing the sale

• Building a positive business image