Unit 3: Marketing Research / Max McWilliams

Secondary Data is?

• An Outside Source

• First Hand Source

• Numbers that start with 2

• Opinions and Attitudes

What is Qualitative Research

• An Inside Source

• High Quality Research

• "Attitudes and Opinions"

• An Outside Source

Which is one of the 5 steps of the marketing research process?

• Obtain Data

• Share Data

• Test Your thesis

• None of the Above

What are the 2 types of questions?

• Open-Ended and Forced Choice

• Rhetorical Question and Open-Ended

Why is Marketing Research Important?

• So you know what you need to Market

• To improve Employee performance

• Knowing more about your customers

• To sell stuff

What's another one of the 5 steps of the marketing research process?

• Apply Results

• State Your Thesis

• Test Your Thesis

What is Quantitative Research?

• Numbers(data) gathered with surveys

• "Attitudes and Opinions"

• An Outside Source

What is Marketing Information Systems?

• Set of methods that generate info more making business decisions

• Selling Products

• Advertising your product

What is another on of the 5 steps of marketing

• State your thesis

• Test your thesis

• Solve Problem

• Define Problem

What is the Important thing about Marketing research?