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Unit 3: Marketing Research / Max McWilliams

Authored by Maximilian McWilliams

Professional Development

KG - University

10 Questions

Unit 3: Marketing Research / Max McWilliams
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Secondary Data is?

An Outside Source

First Hand Source

Numbers that start with 2

Opinions and Attitudes

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Qualitative Research

An Inside Source

High Quality Research

"Attitudes and Opinions"

An Outside Source

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is one of the 5 steps of the marketing research process?

Obtain Data

Share Data

Test Your thesis

None of the Above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 2 types of questions?

Open-Ended and Forced Choice

Rhetorical Question and Open-Ended

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Why is Marketing Research Important?

So you know what you need to Market

To improve Employee performance

Knowing more about your customers

To sell stuff

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What's another one of the 5 steps of the marketing research process?

Apply Results

State Your Thesis

Test Your Thesis

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Quantitative Research?

Numbers(data) gathered with surveys

"Attitudes and Opinions"

An Outside Source

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