영Ⅱ 4과 4차시(Framing Effect)

다음 영어표현과 뜻이 바르게 연결되지 않은 것은?

• succeed in~: ~을 계승하다, 잇다

• prevent A from -ing: A가 ~하는 것을 막다, 예방하다

• lead A to ~: A가 ~ 하도록 이끌다

• have attitude toward ~: ~에 대한 태도를 갖다

다음 밑줄 친 "it"이 가리키는 것이 다른 하나를 고르시오.

We encounter framing effects everywhere in our daily lives. One of the areas where ①it is particularly useful and constantly used is business. For example, a customer may decide not to buy a gym membership that costs 500,000 won a year because ②it sounds too expensive. However, if the same membership is advertised as only 1,370 won a day, that same consumer may consider ③it cheap and eagerly purchase ④it.

• ①

• ②

• ③

• ④

다음 밑줄 친 부분에 들어갈 말을 문맥에 맞춰 쓰시오.

조건

1. "consider", "eagerly"를 변형 없이 한번 씩 사용할 것

2. 접속사 "and"로 연결되는 동사구 2개로 완성할 것

예. you can go there and see it

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We encounter framing effects everywhere in our daily lives. One of the areas where it is particularly useful and constantly used is business. For example, a customer may decide not to buy a gym membership that costs 500,000 won a year because it sounds too expensive. However, if the same membership is advertised as only 1,370 won a day, that same consumer may _________________________________________________.

다음 빈칸에 들어갈 말로 가장 적절한 것은?

The framing effect is also common in the mass media, where it often has a decisive impact on public opinion. Consider the fact that EU migrants cost the UK government ₤408.12 per second in public expenditures and contribute ₤463.35 per second in revenue. A newspaper may have a headline saying “EU migrants cost the UK government ₤408.12 per second in public expenditures” and add the rest later in the article, which will immediately lead many readers to have a hostile attitude toward immigrants. Another newspaper may write “EU migrants contribute ₤463.35 per second in revenue” as a headline and put the rest later, which will ___________________________________________________________.

• enable its readers to have a hospitable attitude toward immigrants

• generate a substantially similar response among its readers

• build up a more positive images of emigrants from UK

• help the newspaper SNS channel to get more subsciptions

• allow the newspaper company to profit from the new legislation.

다음 밑줄 친 말이 문맥상 적절하지 않은 것은?

There are several ways to prevent yourself from being influenced by the framing effect. First, you can ①reframe the information in your own way. For example, you can ②calculate how much a gym membership would cost per month or per year even though the gym owner advertises it as 1,370 won a day. Another way is to consider options and possibilities that are not ③omitted in the information. Some questions are framed in such a way that you are shown only two choices: Is competition good or bad? When you are faced with a question like this, it is important to remember that the effects of competition may differ according to the ④context.

• ①

• ②

• ③

• ④