Business IGCSE Definitions to Learn S3Ch11

____________ is one whose main focus of activity is on the product itself.

______________ is one that carries out market research to find out consumer wants before a product is developed and produced.

_______________is a financial plan for the marketing of a product or product range for some specified period of time. It specifies how much money is available to market the product or range so that the Marketing department knows how much it may spend.

______________ is the collection and collation of original data via direct contact with potential or existing customers. (Also called field research.)

______________ uses information that has already been collected and is available for use by others. (Also called desk research.)

___________ is a set of questions to be answered as a means of collecting data for market research.

______________ require the target sample to answer a series of questions over the internet.

____________ involve asking individuals a series of questions, often face-to-face or over the phone.

___________ is a group of people who are representative of the target market.

___________ is the group of people who are selected to respond to a market research exercise, such as a questionnaire.