Business IGCSE Definitions to Learn S3Ch11

(a)   is one whose main focus of activity is on the product itself.

(a)   is one that carries out market research to find out consumer wants before a product is developed and produced.

(a)   is a financial plan for the marketing of a product or product range for some specified period of time. It specifies how much money is available to market the product or range so that the Marketing department knows how much it may spend.

(a)   is the collection and collation of original data via direct contact with potential or existing customers. (Also called field research.)

(a)   uses information that has already been collected and is available for use by others. (Also called desk research.)

(a)   is a set of questions to be answered as a means of collecting data for market research.

(a)   require the target sample to answer a series of questions over the internet.

(a)   involve asking individuals a series of questions, often face-to-face or over the phone.

(a)   is a group of people who are representative of the target market.

(a)   is the group of people who are selected to respond to a market research exercise, such as a questionnaire.