Product Development

What is a target market?

• The particular group of customers that a product or service is aimed at.

• The area of the market you want to be in.

• blah

• blah

Which of the following ISN'T one of the 4Ps

• Product

• Price

• Process

• Promotion

Which of the following ISN'T a benefit of a logo?

• Positive first impression

• Appeal to customers

• Easy brand recognition

• It tells you what the product does

Why is it important to assess your product before making it?

• Make sure it's safe

• All of these

• Catch any problems early

• Make sure it will work how you expect it to

_____________ is when a researcher collects data themselves and is the first person to receive the information.

• Primary

• Secondary

Which of the following is a method of secondary research?

• Interviews

• Surveys

• Interest Research

• Focus Groups

Why is research important?

• Tells you exactly what you need to know

• It is complicated to collect

• It will be completely specific

• It allows us to understand the needs and wants of the customers