
(U3) Pre-Marketing
Authored by Nicole Miller
Business
9th Grade
Used 4+ times

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50 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing a market by the relationships between customers and the good or service.
behavioral segmentation
geographic segmentation
psychographic segmentation
demographic segmentation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing the market of potential customers by their personal statistics.
behavioral segmentation
geographic segmentation
psychographic segmentation
demographic segmentation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmenting a market based on where customers live.
behavioral segmentation
geographic segmentation
psychographic segmentation
demographic segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Dividing the market by certain preferences of lifestyle choices.
behavioral segmentation
geographic segmentation
psychographic segmentation
demographic segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A detailed description of the typical consumer in a market segment is called a customer profile.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Purchase that involves a great deal of research and planning.
extensive buying decision
limited buying decision
impulse buying decision
routine buying decision
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Purchase made with no planning or research.
extensive buying decision
limited buying decision
impulse buying decision
routine buying decision
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