Pre Test (Journ 7&8 Q2 Module 4)

A lead that describes two extremes or opposites for emphasis.

• PICTURE LEAD

• PUNCH LEAD

• ASTONISHER LEAD

• QUOTATION LEAD

• CONTRAST LEAD

A lead that uses an interjection or an exclamatory sentence

• PICTURE LEAD

• PUNCH LEAD

• ASTONISHER LEAD

• QUOTATION LEAD

• CONTRAST LEAD

A lead that describes a person, a place or an event, at the same time creating a mental picture of the subject matter in the mind of the reader.

• PICTURE LEAD

• PUNCH LEAD

• ASTONISHER LEAD

• QUOTATION LEAD

• CONTRAST LEAD

A short, forceful word or expression.

• PICTURE LEAD

• PUNCH LEAD

• ASTONISHER LEAD

• QUOTATION LEAD

• CONTRAST LEAD

A lead that consists of the speaker’s direct words which are very striking and which are usually quoted from a speech, a public address, or an interview.

• PICTURE LEAD

• PUNCH LEAD

• ASTONISHER LEAD

• QUOTATION LEAD

• CONTRAST LEAD