Episode 1: Introduction to Media Literacy

How many hours a day does the average U.S. adult spend consuming media?

• 3+

• 10+

• 20+

• 5+

What is the artifact or substance in which something is communicated called?

• the origin

• the structure

• the tool

• the medium

Which of the following are examples of media? (select all that apply)

• video games and board games

• paintings and drawings

• billboards and protest signs

• blogs and podcasts

• movies and tv shows

What is the mass communication that is widely distributed and that we all consume called?

• media

• news

• rumors

• stories

What is the ability to access, analyze, evaluate, create, and act using all forms of communication called?

• film literacy

• media literacy

• technological literacy

• visual literacy

What are the values and ideas that are promoted by the media called?

• political reports

• social morals

• media messages

• shared principles

What are the influences and consequences of media messages on their audiences called?

• social ramifications

• media byproducts

• the aftermath of communication

• media effects

ALL media is _____________ by the producer(s) and _____________ by the consumer(s). (fill in the blanks)

• hidden; uncovered

• encoded; decoded

• sold; bought

• decoded; encoded

On average, what fraction of U.S. adults get their news primarily from social media?

• 2/3

• 1/4

• 1/2

• 3/4

What is the best thing that you can do as a media literate person?

• share your media literacy skills with others

• make fun of media literacy skills

• hide your media literacy skills from others

• avoid all media entirely