Unit 7 Practice Test Study

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

• Market research

• selling

What marketing activity is taking place when a car dealership promotes their newest vehicle on the radio?

• Communicating with customers

• . Finding out about customers

Which of the following is an activity in the product/service management function:

• Phasing out unprofitable products

• Creating demand for a product

Which would probably result if a business reduced its marketing costs?

• decreased variety of consumer goods

• . increased consumer awareness of goods and services

According to the marketing concept, which option demonstrates customer orientation?

• finding out what a buyer wants

• convincing a buyer to buy

Each year, more than 500,000 people watch the Soccer World Cup

sponsored by Adidas. What is being marketed by Adidas?

• goods

• places

How does the marketing function of selling benefit society?

• Helps to increase employment

• Determines to whom to sell.

One reason the selling function is so important is because it involves

• contact with customers.

• feedback from vendors.

Which of the following marketing functions enables businesses to have their products in the right place at the right time:

• Channel management

• selling

Which marketing function can remind customers of items that they want to purchase?

• Promotion

• Product/Service management