Relates to the size of a design in relation to the other items or the surrounding area in which it is placed.

• Proportion

• Scale

• Size

• Shape

Used to describe the ratio of one part to another part or to the whole.

• Size

• Shape

• Proportion

• Scale

Determines the effectiveness of a ratio--the division of a line or space between one-half and one-third of its total length.

• Proportion

• Scale

• Size

• Golden mean

The placement of objects so that they create a visual equilibrium.

• Form

• Element

• Balance

• Color

This type of balance is a mirror image of parts on each side of a center. Formal look.

• Balance

• Radial

• Assymetrical

• Symmetrical

This type of balance uses different objects on either side of a central point. Informal look.

• Symmetrical

• Radial

• Asymmetrical

• Balance

This type of balance is created from a central point, circling outward.

• Symmetrical

• Radial

• Asymmetrical

• Balance

The continuous movement, the path the eye follows in a design.

• Rhythm

• Scale

• Balance

• Proportion

Type of rhythm. Shapes, forms, lines, or colors that are repeated in a design.

• Emphasis

• Focal Point

• Repetition

• Gradation

Type of rhythm. Sizes of shapes go from large to small or color values go from light to dark.

• Radiation

• Gradation

• Repetition

• Emphasis