Chapter 18 Review

Which of the following refers to the ways stores use floor space to facilitate sales and serve customers?

• Interior Displays

• Storefront

• Store Interior

• Store Layout

Point-of-Purchase displays are a consumer sales promotion device.

• True

• False

Colors found opposite each other on the color wheel are called ________________ colors.

• Uncomplimentary

• Complementary

• Formal

• Informal

_____________ Merchandising coordinates all of the physical elements in a place of business to project an image to customers.

• Formal

• Informal

• Display

• Visual

Your store is under construction because there is not a functional way to facilitate and promote sales. Your store is in need of a better _____________ ______________.

• Formal Balance

• Informal Balance

• Store Layout

• Interactive Kiosk

______________ _______________ are displays that may coincide with seasons or holidays.

• Store Decorations

• Interactive Kiosks

• Formal Balance

• Informal Balance

Timothy took his family to Disney's Magic Kingdom, upon arrival they decided to get fast passes for all of the top rides. There was a stand alone ____________ in the middle of the park that allowed him to quickly book the fast passes.

• Marquee

• Kiosk

• Prop

• Focal Point

Which of the following is a step in "creating a display?"

• Select Merchandise

• Select Type of Display

• Choose Setting

• All Selections are Steps in "Creating a Display"

______________ refers to the relationship between and among objects in a display.

• Formal Balance

• Informal Balance

• Proportion

• Focal Point

The picture is an example of which of the following?

• Formal Balance

• Informal Balance

• Display

• Marquee