Distribution Management

Statement A: It is the job of the channel organizer to attempt to explain to the channel members any margin changes that deviate downward from the norm. Statement B: Variations in margins on individual models and styles in a product line are common.

• Only statement A is true

• Only statement B is true

• Either A or B is true

• Neither A nor B is true

There are roles of marketing channel in marketing strategies.

• Affecting product strategy through branding, policies, willingness to stock.

• Influences the firm's pricing strategy.

• Either A or B supports the main idea

• Neither A nor B supports the main idea

Companies must have to choose talented channel members cautiously because for customers, the channels are the company

• Producers should decide what features distinguish the better intermediaries and scrutinize the number of years in business.

• To enhance intermediaries’ performance, the company should offer training, market research, and other capability-building programs.

• Either A or B supports the main idea

• Neither A nor B supports the main idea

Logistics is a channel of ____ which adds the value of time and place

• Management

• Supply Chain

• Security

• Command

Statement A: Pricing strategy shouldn’t incorporate channel considerations before being implemented. Statement B: Pricing decisions can have a substantial impact on channel member performance

• Only statement A is trueOnly statement A is true

• Only statement B is true

• Either A or B is true

• Neither A nor B is true

Many products require service after the sale

• Channel members are much more likely to enthusiastically support new products that they have played a part in developing

• Manufacturers of products should make some provision for after-sale service.

• Either A or B supports the main idea

• Neither A nor B supports the main idea

Channel is the link between manufactures and purchasers

• The physical distribution system and channel structure is established through which products flow in the marketing channel.

• To manage marketing channel, firms must adopt motivational strategies

• Either A or B supports the main idea

• Neither A nor B supports the main idea

It can have a substantial impact on channel member performance

• Pricing strategies

• Pricing decisions

• Pricing issues

• Pricing policies

The single-level channel involves only one middle person.

• a retailer who purchases the goods from the manufacturer and sells them to the customers.

• Wellington Bazaar is a retail mart which buys the products directly from the manufacturer and makes it available to the consumers.

• Either A or B supports the main idea

• Neither A nor B supports the main idea

Monyeka used to buy furniture directly from a manufacturer or producer. What type of marketing channel does Monyeka is exercising?

• Two-level channel

• Three-level channel

• Zero-level channel

• One-level channel