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Distribution Management

Authored by Dan Dumpa

Business

University

Used 4+ times

Distribution Management
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45 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Statement A: It is the job of the channel organizer to attempt to explain to the channel members any margin changes that deviate downward from the norm. Statement B: Variations in margins on individual models and styles in a product line are common.

Only statement A is true

Only statement B is true

Either A or B is true

Neither A nor B is true

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

There are roles of marketing channel in marketing strategies.

Affecting product strategy through branding, policies, willingness to stock.

Influences the firm's pricing strategy.

Either A or B supports the main idea

Neither A nor B supports the main idea

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Companies must have to choose talented channel members cautiously because for customers, the channels are the company

Producers should decide what features distinguish the better intermediaries and scrutinize the number of years in business.

To enhance intermediaries’ performance, the company should offer training, market research, and other capability-building programs.

Either A or B supports the main idea

Neither A nor B supports the main idea

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Logistics is a channel of ____ which adds the value of time and place

Management

Supply Chain

Security

Command

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Statement A: Pricing strategy shouldn’t incorporate channel considerations before being implemented. Statement B: Pricing decisions can have a substantial impact on channel member performance

Only statement A is trueOnly statement A is true

Only statement B is true

Either A or B is true

Neither A nor B is true

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many products require service after the sale

Channel members are much more likely to enthusiastically support new products that they have played a part in developing

Manufacturers of products should make some provision for after-sale service.

Either A or B supports the main idea

Neither A nor B supports the main idea

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Channel is the link between manufactures and purchasers

The physical distribution system and channel structure is established through which products flow in the marketing channel.

To manage marketing channel, firms must adopt motivational strategies

Either A or B supports the main idea

Neither A nor B supports the main idea

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