A product is anything tangible a business offers to a market to satisfy customer needs?

• True

• False

What are three important roles for marketers in the product development process?

• Gather information

• Design strategies

• Conduct market tests

• All of the above

Products are designed to satisfy customer needs

• True

• False

Why must marketers serve as the customers' representative in the product development process?

Explain the three levels of product design for a bike.

Which is NOT a product mix component?

• Product Line

• Packaging

• Product Assortment

• Marketing

The P&G Baby Category is an example of what?

• Product Line

• Product Assortment

• Packaging

What are the pros and cons of a product line?

What are important considerations when it comes to packaging?

• Ease of use

• Safety

• Attraction

• Handling

• All of the above

______________ serves the dual purpose of promotion and protection.