Marketing Quiz - Year 11 Business Studies

What percentage of new products launched self-destruct in the first year of operation?

• 40%

• 60%

• More than 70%

• More than 80%

What are the 4 P's in the marketing mix?

• Product, Price, Process, Positioning

• People, Price, Place, Positioning

• People, Process, Place, Promotion

• Product, Price, Promotion, Place

Segmenting customer markets using their INCOME is part of which element?

• Demographic

• Geographic

• Psychographic

• Behavioural

True or False: Setting up a raffle for a local sporting team is an example of a marketing activity.

• True

• False

Which of the following is NOT a target market approach?

• Mass marketing

• Customer orientation approach

• Market segmentation

• Niche marketing

Distinguish between mass, segmented and niche markets.

True or False: Selling and marketing is the same thing.

• True

• False

What are the additional 3 P’s in the extended marketing mix?

• People, Process, and Personal Selling

• People, Process, and Physical Evidence

• People, Planning, and Physical Evidence

• People, Planning, and Process

The most common method used for the distribution of consumer goods is

• Producer to customer

• Producer to retailer to customer

• Producer to wholesaler to retailer to customer

Branding is an important part of which of the 4 P's?

• Product

• Price

• Place

• Promotion