Internet Marketing Midterm

Is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

• Pay-Per-Click

• Content Marketing

• Digital Marketing

• Social Media

The use of the Internet to reach consumers Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

• Affiliate Marketing

• Social Media

• Website Marketing

• Digital Marketing

Is the strategic promotion of a website to drive relevant traffic to the site.

• Digital Marketing Strategy

• Website Marketing

• Search Engine Optimization

• Digital Channels

A form of marketing focused on creating, publishing, and distributing content for a targeted audience online

• Pay-Per-Click

• Digital Marketing

• Content Marketing

• Website Marketing

s the process of earning a commission by promoting other people's (or company's) products.

• Affiliate Marketing

• Social Media

• Digital Channels

• Search Engine Optimization

Is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

• Affiliate Marketing

• Digital Channels

• Social Media

• Digital Marketing Strategy

Can be defined as an interface connected to the world wide web through which communication can be made.

• Website Marketing

• Digital Channels

• Affiliate Marketing

• Digital Marketing Strategy

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

• Digital Marketing Strategy

• Website Marketing

• Social Media

• Search Engine Optimization

A plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

• Digital Channels

• Search Engine Optimization

• Digital Marketing Strategy

• Website Marketing

The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.

• Marketing

• Production

• Management

• Operation