Peerless Potato Chips

Who is the main protagonist in this case?

• Martin Kelly

• Jordan Henderson

• Martin Arden

• Kate Kelly

What is the name of the company in this case?

• Lays

• Peerless Potato Chips Company

• Pringles Potato Chips Company

• Cottage Fries

Who is the founder of Peerless Potato Chips Company?

• Mason Mount

• Martin Arden

• Aaron Ramsey

• Andy Robertson

What is the immediate issue in this case?

• Kelly difficult divorce

• Peerless financial downturn

• Underperforming flavor did not manage to generate much sales

• Kelly's negligence in managing Peerless

What type of leadership that Kelly promote excessively which result in the poor business operation?

• Laissez faire

• Autocratic

• Visionary

• Coaching

What type of technology did Kelly intended to invest in?

• Electronic

• Mechanical

• Green

• Cloud Computing

Why does Kelly's intention to eliminate underperforming flavor put her in dilemma?

• She like those flavors

• She intend to experimenting more new flavor

• She afraid that Peerless will not have product variety

• She afraid that the elimination will disrupt Peerless brand image in the market

What is the analysis model used to analyze each alternative solutions in this case?

• SWOT analysis

• STEEP analysis

• Critical Success Factors

• Balance Scorecard

Why does it is unadvisory for Peerless to expand their business to Canada?

• People in Canada dislike Potato Chips

• It is advisable for Peerless to expand their business to South America

• Potato chips are banned in Canada

• As for Peerless current financial situation, expanding business to other country is too riky and costly

What is the recommended solution to overcome Peerless financial crisis?

• Investing in green technology

• Eliminate underperforming flavor

• Implementing marketing and advertising strategy

• Expand their business into Canada