Marketing Review for Final Exam P2

What is it called when a person negotiated right to use logos and names on retail products?

• advertising

• sponsorship

• sales promotion

• slotting allowance

What is an item such as a coupon or factory pack that is free to consumers as a condition of purchase?

• pull policy

• push policy

• premium

• advertising

This promotion is intended for the customer so that the retailers will have to have the product on hand because the customers will want it. This is called what?

• push policy

• pull policy

• premium

• sponsorship

When a manufacture convinces a retailer to stock products being promoted is known as what?

• push policy

• pull policy

• advertising

• sponsorship

Alert to changes in laws and regulations for businesses is known as what?

• market segmentation

• external opportunities

• implementation

• sales promotion

Separating large groups into smaller, precise groups based on characteristics is known as what?

• external opportunities

• implementation

• market segmentation

• slotting allowance

A form of non-personal promotion is called what

• advertising

• sponsorship

• premium

• implantation

These are incentives that encourage businesses or customers to buy products or services which are known as what?

• sales promotion

• advertising

• premium

• market segmentation

When a company puts a Marketing Plan into action and then manages it, it is called what?

• premium

• implementation

• advertising

• sponsorship

Product, Place, Price, Promotion is called

(a)