Advertising

What do you understand by the word 'Advertising'?

• Refers to the promotion of goods, services, companies and ideas.

• Refers to the joy of happiness

• Refers to how to be a billionaire

• Refers to how to earn money through online mode

Which of the following is not a medium to advertise? Magazines, Radios, Television, Gifting. Choose the most appropriate.

(a)  

Which type of promotion involve an unusual approach such as interactive promotion where the viewer can respond to become a part of the advertising message.

• Commercial

• Social

• Guerrilla

• Political

Which of the following is an example of Testimonials?

• Three out of four doctors recommend

• Get on bandwagon or miss out

• Both are correct

• None of the given options

Logical thinking test:

Saina has clicked a picture with Parle G and she posted it on her instagram and number of people saw it and bought Parle G. So is this a indirect/direct way of advertising? Choose the most appropriate.

• Yes

• No

• Maybe

Which brand has this logo?

• BMW

• Mercedes

• Jaguar

• Lamborghini

Which brand has this tagline?

"You're Worth It"

• Lakmé

• L'Oréal

• TRESemmé

• Pears

In how many categories can advertisement be divided?

• 1

• 8

• 3

• 10

Answer explanation

Advertising can be divided into 3 categories- Commercial, Social and political advertising.

Fill in the blanks with the most appropriate options respectively.

Printing developed in ____ century. It was only after this that advertising expanded to include ____. In the ____ century, advertisements started to appear weakly newspapers in ____.

• 17th, handbills, 15th, Ireland

• 15th, handbills, 17th, England

• 15th, medicines, 17th, England

• 17th, Handbills, 15th, India

Raima was watching television and suddenly a advertisement came saying 'Vote for Aam Aadmi Party'. Which type of advertisement is this?

• Social

• Political

• Commercial

• Can't say