Advertising

What do you understand by the word 'Advertising'?

• Refers to the promotion of goods, services, companies and ideas.

• Refers to the joy of happiness

• Refers to how to be a billionaire

• Refers to how to earn money through online mode

Which of the following is not a medium to advertise? Magazines, Radios, Television, Gifting. Choose the most appropriate.

Which type of promotion involve an unusual approach such as interactive promotion where the viewer can respond to become a part of the advertising message.

• Commercial

• Social

• Guerrilla

• Political

Which of the following is an example of Testimonials?

• Three out of four doctors recommend

• Get on bandwagon or miss out

• Both are correct

• None of the given options

Logical thinking test:

Saina has clicked a picture with Parle G and she posted it on her instagram and number of people saw it and bought Parle G. So is this a indirect/direct way of advertising? Choose the most appropriate.

• Yes

• No

• Maybe

Which brand has this logo?

• BMW

• Mercedes

• Jaguar

• Lamborghini

Which brand has this tagline?

"You're Worth It"

• Lakmé

• L'Oréal

• TRESemmé

• Pears

In how many categories can advertisement be divided?

• 1

• 8

• 3

• 10

Answer explanation

Advertising can be divided into 3 categories- Commercial, Social and political advertising.

Fill in the blanks with the most appropriate options respectively.

Printing developed in ____ century. It was only after this that advertising expanded to include ____. In the ____ century, advertisements started to appear weakly newspapers in ____.

• 17th, handbills, 15th, Ireland

• 15th, handbills, 17th, England

• 15th, medicines, 17th, England

• 17th, Handbills, 15th, India

Raima was watching television and suddenly a advertisement came saying 'Vote for Aam Aadmi Party'. Which type of advertisement is this?

• Social

• Political

• Commercial

• Can't say