Short Quiz PMM414 Week 13&14

_______plays a vital role in the success of the sales effort, by ensuring the availability of the

product in the right quantities, at the right time and at the right place.

• Distribution

• Sales

• International market

• Target market

______ is someone who sells a company's products and receives a part of the money paid for the goods.

• Distributor

• Commission agent

• Retailer

• Wholesaler

Once the business grows in volume and number of buyers, it may be necessary to appoint a ______ who would import, stock and sell the product to end buyers/users.

• Buyer

• Distributor

• Retailer

• Agent

As business develops, a company may choose to establish its own office with _________ who undertakes the job of developing customers and ensuring their requirements are met

• Resident Representative

• Commission Agent

• Distributor

• Wholesaler

Once the volume of business reaches a certain size, a

company may be forced to consider investing in the market with a longer term perspective. This

could take the form of a joint venture.

• True

• False

Channels can be long or short, single or multiple, and can achieve intensive, selective or exclusive distribution.

• True

• False

Direct selling is the shortest and simplest channel

• True

• False

Small manufacturers may find it difficult to service the large markets and would be

comfortable in choosing small markets.

• True

• False

Language and cultural affinity is not important in international markets.

• True

• False

Give one factor to consider when entering International Market.