Note Taking 4 Marketing https://ieltsonlinetests.com/ielts-mock

Today we're going to look at marketing over the lifetime of a product and how the different ____in the product life cycle impact on the kinds of marketing decisions we make and influence the marketing strategies we employ

The first stage in the product life cycle is known as the _____ Stage.

At this point, costs are very high indeed, and, since the product is fresh to the market, sales volumes can be ____to start as the product has vet to take off.

The marketing department must get as much ____as possible for the product and begin to develop brand awareness and loyalty

The first step is to get the brand noticed by your____

The next step would be to _____ the target market to try the product

Don't expect to make money during the Market Introduction Stage since the focus should be solely on creating ____awareness.

In ____ , costs will reduce dramatically as sales rise and economies

The first step for the marketing gurus  is to find a way to ___return customers for their loyalty.

The next step for the marketing team is to _____their brand from the alternatives on the market