Note Taking 4 Marketing https://ieltsonlinetests.com/ielts-mock

Today we're going to look at marketing over the lifetime of a product and how the different (a)   in the product life cycle impact on the kinds of marketing decisions we make and influence the marketing strategies we employ

The first stage in the product life cycle is known as the (a)   Stage.

At this point, costs are very high indeed, and, since the product is fresh to the market, sales volumes can be (a)   to start as the product has vet to take off.

The marketing department must get as much  (a)   as possible for the product and begin to develop brand awareness and loyalty

The first step is to get the brand noticed by your (a)  

The next step would be to (a)    the target market to try the product

Don't expect to make money during the Market Introduction Stage since the focus should be solely on creating (a)   awareness.

In (a)   , costs will reduce dramatically as sales rise and economies

The first step for the marketing gurus  is to find a way to (a)   return customers for their loyalty.

The next step for the marketing team is to (a)   their brand from the alternatives on the market