Marketing Test 1103

Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit?

• Defamation

• Wrongful interference

• Appropriation

• Conversion

Which of the following forms of ownership is a group of individuals organized by a charter that is granted by a state?

• Corporation

• Proprietorship

• Partnership

• Cooperative

Computer manufacturers sell their products through retailers, such as Best Buy. This is an example of the ______ function of marketing.

• Promotion

• Channel management

• Pricing

• Product/service management

Indirect channels of distribution are the only channels that involve

• Producers

• Industrial consumers

• Intermediaries

• Ultimate consumers

Packaging a product in a biodegradable or recyclable container is one way a channel member can participate in the ethical practice of

• International marketing

• Consumer protection

• Social awareness

• Green marketing

One aspect of coordinating channel management with pricing activities involves

• Implementing accounting policies

• Setting appropriate prices

• Earning high profits

• Developing product standards

Why is it important to identify sources that provide relevant, valid written material?

• To understand business communication

• To compile a database

• To read useful information

• To prepare a routine message

Which of the following is a company resource that employees often analyze to ascertain policies and procedures?

• Research documents

• Sales reports

• Promotional brochures

• Training materials

Jacob was nervous about making his valedictorian speech, but when he stood up to walk to the podium, the audience cheered and gave him a standing ovation, which helped him relax and enjoy the moment. What was the audience doing?

• Exhibiting unprofessional behaviour

• Mocking the speaker

• Encouraging the speaker

• Engaging in passive listening

A message which is as short and to the point as possible is referred to as

• Complete

• Courteous

• Correct

• Concise