Push and Pull - week 1

IMC stands for integrated marketing communications

• True

• False

The 4 p's are: product, price, priority and promotion

• True

• False

Answer explanation

the fous p's are: product, price, place and promotion

Sales promotion is the element in the promotional mix intended to impact behaviour at the point of purchase

• True

• False

Sales promotions are NOT (1 alternative)

• short-term

• intended to boost sales

• meant to intensify contact with the brand at POS

• long-term

Sales promotions are aimed at consumers only

• True

• False

Push means trade-oriented

• True

• False

Pull means consumer-oriented

• True

• False

Which one is trade-oriented? (1 alternative)

• samples

• coupons

• cooperative advertising

• bonus packs

Most sales promotion programs include both push and pull strategies

• True

• False

Today, I feel I've learned

• Not much

• something

• a lot