Push and Pull - week 1

Push and Pull - week 1

University

10 Qs

quiz-placeholder

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Push and Pull - week 1

Push and Pull - week 1

Assessment

Quiz

Business

University

Practice Problem

Easy

Created by

Victor Buonavoglia

Used 11+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

IMC stands for integrated marketing communications

True

False

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

The 4 p's are: product, price, priority and promotion

True

False

Answer explanation

the fous p's are: product, price, place and promotion

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Sales promotion is the element in the promotional mix intended to impact behaviour at the point of purchase

True

False

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Sales promotions are NOT (1 alternative)

short-term

intended to boost sales

meant to intensify contact with the brand at POS

long-term

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Sales promotions are aimed at consumers only

True

False

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Push means trade-oriented

True

False

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Pull means consumer-oriented

True

False

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