Push and Pull - week 1
Authored by Victor Buonavoglia
Business
University
Used 11+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
IMC stands for integrated marketing communications
True
False
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The 4 p's are: product, price, priority and promotion
True
False
Answer explanation
the fous p's are: product, price, place and promotion
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Sales promotion is the element in the promotional mix intended to impact behaviour at the point of purchase
True
False
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Sales promotions are NOT (1 alternative)
short-term
intended to boost sales
meant to intensify contact with the brand at POS
long-term
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Sales promotions are aimed at consumers only
True
False
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Push means trade-oriented
True
False
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Pull means consumer-oriented
True
False
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